Page 3 - Greenfields marketing e-magazine Issue 05

Dear Colleagues,
First half of 2019 has been very exciting for the group and we are proud to share with you our key milestones:
Indonesia
Green elds Indonesia introduced our new range of RTD Yogurt following the very successful launch of Stirred Yogurt. We are nally on National TV. We launched the products through TVC, media launch and on many digital platforms.
China
Green elds China took a giant step to launch Creamy Yogurt, venturing into another new dairy category – Yogurt! We have also successfully opened the brand store on the main e-Commerce platforms like T-Mall, Jing Dong and Xiao Hong Shu.
Singapore
Green elds Singapore ran some a series of activities featuring Superbrands and Green elds Farming Philosophy through train advertisements, pop-up events and digital activities to raise brand awareness, and had achieved one of the highest sales in May for the past 3 years.
We are happy and excited to have Mr Marc De Rouw onboard, joining us as the new Chief Commercial O cer for Green elds. With more than 28 years of experience in the dairy and nutrition business in Nutricia, Danone and Nestle, we trust that Marc will lead the team in growing the dairy business further and identifying & developing new opportunities!
Moving on, the rest of 2019 will be of growth and new opportunities for everyone at Green elds. There will be a lot more exciting marketing and long-term strategic business plans lined up for the group and we hope to bring Green elds to greater heights in all regions!
Best Regards Marketing Team
“While the brand is still relatively small, there is a lot of growth potential and opportunities to grow the business further! We should aim higher, dream bigger so as to achieve much more. I am a rm believer of ‘Companies are all about Brands and People’ – a fantastic Brand and People who are
passionate, modern, innovative and energetic! We appreciate your continued commitment to the company and our growth and I believe we will achieve our dreams as ONE ‘Green elds Dream Team’ together! Green elds – where dreams are made. Green elds, Made in Dream elds.
– Marc De Rouw, Chief Commercial O cer
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