Page 28 - Greenfields marketing e-magazine Issue 05
P. 28
CHINA
CREAMY YOGURT TVC CAMPAIGN
Our Creamy Yogurt TVC was aired on 17 June by two movie KOLs and on Green elds o cial Wechat & Weibo accounts. The Creamy Yogurt TVC has 6 movie parts - One Day, American Beauty, Amelie of Montmartre, Leon: The Professional, Breakfast at Ti any’s and Love Actually. The top 10 consumers who got more than 5 correct movie guesses won a Creamy Yogurt Gift Pack each. We had over 4,417,000 consumers who read the content on Weibo and 533,891 on Wechat.
17 June 2019
28 marketing | ISSUE 05
