Page 25 - Greenfields marketing e-magazine Issue 05

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CHINA
CREAMY YOGURT LAUNCH
3 June 2019
Green elds aims to grow the business in China by focusing on the range of our Fresh Dairy products. Yogurt, a great potential and innovative category has been growing rapidly and Green elds jumped on the bandwagon for this growth opportunity. We o cially launched Green elds Creamy Yogurt on 3 June 2019 with a “iCreamy, iLOVE” TVC, showcasing 6 Creamy Yogurt through 6 women pursuing di erent feelings of love. Green elds China has also successfully opened our brand store on the main e-Commerce channels in China, such as Tmall, JD, Xiao Hong Shu, and many others.
CLICK TO WATCH “ICREAMY, ILOVE” TVC
marketing | ISSUE 05 25
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